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In the patent case, Apple and Samsung have accused each other of copying features used in their popular smartphones and tablets, and the jury will have to decide who actually infringed and how much money is due. This trial involves different patents and newer devices than the ones disputed at trial in August 2012 and in a damages retrial in November 2013. For instance, the new trial involves the iPhone 5 , released in September 2012, and Samsung's Galaxy S3 , which also debuted in 2012. The latest trial kicked off Monday with jury selection. Tuesday featured opening arguments and testimony by Schiller. He continued testimony earlier Friday.

There are seven patents at issue in the latest case -- five held by Apple and two by Samsung, Apple has accused Samsung of infringing US patents Nos, 5,946,647; 6,847,959; 7,761,414; 8,046,721; and 8,074,172, All relate to software features, such as "quick links" for '647, universal search for '959, background syncing for '414, slide-to-unlock for '721, and automatic word correction for '172, Overall, Apple argues that iphone screen protector 8 the patents enable ease of use and make a user interface more engaging, Samsung, meanwhile, has accused Apple of infringing US patents Nos, 6,226,449 and 5,579,239, The '449 patent, which Samsung purchased from Hitachi, involves camera and folder organization functionality, The '239 patent, which Samsung also acquired, covers video transmission functionality and could have implications for Apple's use of FaceTime..

The Samsung gadgets that Apple says infringe are the Admire, Galaxy Nexus , Galaxy Note , Galaxy Note 2, Galaxy S II, Galaxy SII Epic 4G Touch, Galaxy SII Skyrocket, Galaxy S3, Galaxy Tab 2 10.1, and the Stratosphere. Samsung, meanwhile, says the iPhone 4 , iPhone 4S, iPhone 5, iPad 2 , iPad 3, iPad 4, iPad Mini, iPod Touch (fifth generation) and iPod Touch (fourth generation) all infringe. The arguments by Apple and Samsung in the latest case are expected to last until April 29 or 30, at which time the jury will deliberate. Court will be in session three days each week -- Mondays, Tuesdays, and Fridays -- though the jury will deliberate every business day until it has reached a verdict.

In an Apple v, Samsung patent case, an engineer who worked on the first iPhone's user interface talks the jury through the development of the device and Apple's steps to make it user-friendly, SAN JOSE, Calif, -- Apple took great pains to make its first iPhone as simple as possible, a company engineer told a court here, as Apple sought to add weight to its patent infringement suit against Samsung, Be respectful, keep it civil and stay on topic, We delete comments that violate our policy, which we encourage you to read, Discussion threads can be closed at any iphone screen protector 8 time at our discretion..

"We have a lot of work to do to turn this around," Schiller wrote in an email to James Vincent at Media Arts Laboratories, Apple's ad agency since 1997. The email linked to a January 2013 article from The Wall Street Journal headlined, "Has Apple Lost its Cool to Samsung?" The article specifically cites "marketing savvy" as one of the factors giving Samsung a boost. The email was just one of the documents presented in court Friday, the third day of this latest installment of a long-running legal saga between Samsung and Apple over alleged patent infringement.

The spat began in 2011, when Apple sued Samsung, claiming the Korean handset maker had ripped off the look and feel of the iPhone for its own smartphone designs, Samsung countersued, A trial in August 2012 and a damages retrial in November 2013 both favored Apple, So far, Samsung has been ordered to pay Apple nearly $1 billion in damages, though those trials are still on appeal, The new trial, which began earlier this week, involves seven patents, Apple claims Samsung infringed on five patents, including technology that lets users click links in a message to trigger handy actions -- clicking a telephone number places a call, for instance, or clicking an address calls up a maps app that's zeroed in on that iphone screen protector 8 location, Samsung claims Apple ripped off two patents, including one that involves technology that speeds up the data transmission process (and that could have implications for Apple's FaceTime video-chat feature)..

Marketing played a big role in each company's defense during the early part of this trial. On Tuesday, Apple evoked the seminal nature of the iPhone launch event in 2007 and stressed the risk and concerns leading up to it. Samsung emphasized its own marketing, touting the edginess of its "Next big thing" ad campaign as a major factor in the success of its smartphone sales. Those themes continued Friday, with Samsung's defense emphasizing what it saw as Schiller's frustration with Apple's marketing effort.

Another email, presented during Schiller's cross-examination Friday, revealed that after watching one Samsung pre-Super Bowl ad, Schiller commented in an email to Vincent: "It's pretty iphone screen protector 8 good and I cant help but think 'these guys are feeling it' (like an athlete who can't miss because they are in the zone) while we struggle to nail a compelling brief on iPhone..Something drastic has to change, Fast."One possible solution was to invest in social media monitoring, an idea suggested to Schiller by Arthur Rangel, a senior marketing director at Apple, In an email, Rangel told Schiller that Apple could see if Samsung's advertising correlated with buzz about Samsung's products, and take note of what specific parts of the message resonated..



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